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Posts Tagged ‘Marketing’

Camarillo, CA (PRWEB) January 23, 2012

Marketing Maven Public Relations, Inc. is now among the top 15 Public Relations and marketing firms in Ventura, Santa Barbara and San Luis Obispo counties as ranked in the 2012 Book of Lists by The Pacific Coast Business Times. With public sector cutbacks, private sector companies losing business and people holding on to their money, Marketing Maven Public Relations has turned the other way, towards profitability, effective marketing strategies, and a thriving business model of success. Founded in 2009 by CEO and President Lindsey Carnett, Marketing Maven Public Relations continues to secure contracts and placements for a variety of clients. After expanding her employee base and building a larger new business development team, Carnett has noticed additional growth in client base and retention.

Los Angeles, CA (PRWEB) January 21, 2012

Enfluence Group, the award-winning entertainment PR & Brand Marketing agency known for having the strategic approach of seasoned brand marketers and the influential network of traditional Hollywood publicists, launches its new MyENFLUENCEsm program of hourly and bundled services for arts-related and cause-oriented brands, it was announced today by Ron W. Roecker, Enfluence Group Founder & Chief Brand Navigator. MyENFLUENCE services include PR, brand marketing, social media, entertainment marketing, media relations, sponsorship development and activation, crisis communications prep, and professional development training.

For brands to be successful communicators in a Social/Technological Revolution thats characterized by a relentless firing squad of information, they must have outside-the-box creative thinking, smart and malleable Communications strategies, and relevant and flexible tactics in play at all times, said Roecker. In todays economy we know there are so many arts- and cause-oriented organizations that cant afford the standard agency monthly retainer so they end up having to manage their brands and missions on their own. MyENFLUENCE allows these organizations to tap into our vast experience and influential network on an hourly or bundled-resources basis whenever they need our expertise the most.

When the components of MyENFLUENCE were being evaluated, Enfluence Group looked at employee retention trends as well and found two consistent messages 1) employee relations experts across the board agreed that one of the most important things employers had to do in order to retain good people currently was provide professional development training and 2) one of the first budget line items that was taken out when organizations had to tighten their belts was professional development training. So MyENFLUENCE will offer professional development training sessions, based on interest and need, in group settings where individuals from various organizations can sign up to go through the training together at a more cost-effective group rate.

With MyENFLUENCE, if we can help these organizations thrive from a communications standpoint and help them retain their strongest talent, added Roecker. While creating a different revenue model for our company then its a total win/win for everyone involved. We look forward to a successful 2012 for all.

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